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Evaluation ViewAttendees 4

Traditional

Talent Acquisition Strategies

Assessing the Impact of the Candidate Experience on Campus Brand

Wednesday, June 11, 2025
1:45 PM - 2:45 PM EDT
Location: 120 A

    Presenter(s)

  • Mary Scott, MBA

    Managing Consultant
    Scott Resource Group
    WEST HARTFORD, Connecticut, United States

Join independent consultant Mary Scott in a data-driven exploration of how students’ experiences at career fairs and recruiting events influence employers' campus brand. Unfiltered SRG research findings will document how the candidate experience along the campus recruiting continuum impacts campus brand as “a good place to work” [or not].

Learning Objectives:

  • Understand why students value attending career fairs and recruiting events, with a focus on their expectations - and the reality of their experiences [satisfiers as well as dissatisfiers].
  • Understand the critical role that employers' representatives and communications channels specific to career fairs and recruiting events play in building their campus brand.
  • Understand the impact that engagement before, during and after career fairs and recruiting events has on students' perceptions of employer authenticity - and image as a good place to work.