Career Exploration Advisor Michigan State University East Lansing, Michigan, United States
Learn how a targeted, low-effort marketing strategy can yield substantial results in first-year student engagement, laying the foundation for a successful career development journey from day one. With 1.5 strategic emails, we engaged 40% of our first-year students for a one-hour career exploration workshop, achieving a 99% satisfaction rating.
Learning Objectives:
Identify at least two practices to incorporate into their next career development program
Define marketing in contrast to advertising
List at least three marketing strategies for event planning
