Grab your lunch from the expo hall, and come join us for a lunch & learn session!
A relevant and authentic employer brand is essential to connecting with Gen Z candidates. This session will explore the channels, brand signals, and experiences that matter to this new generation of talent, and will leave attendees with actionable steps to jump-start an effective brand strategy.
Learning Objectives:
Learn how Gen Z candidates research employer brands, including the critical role social media plays in gaining visibility into a potential employer’s culture.
Understand what Gen Z looks for when evaluating an employer’s brand, including the importance of values, benefits, and authenticity.
Explore examples of effective employer branding strategies, and gain inspiration for developing brand content and experiences that resonate with Gen Z.
