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Evaluation

Traditional

Career Services Strategies

Beyond Headcounts: Using Cohort Flow Analysis to Understand Career Engagement

Thursday, June 26, 2025
1:00 PM - 1:50 PM EDT
The most common approach to measuring success in higher education is to focus on metrics related to volume and attendance. In this session, we propose an alternative: analyzing student cohorts and flow. By adapting an institutional research lens to measuring engagement and success, career centers can better understand how to serve their students.

Learning Objectives:

  • Compare the differences between a volume-based approach and cohort-based approach to assessment
  • Apply institutional research principles to career services data
  • Utilize a Sankey diagram for data visualization