Cracking the Code: How an Unknown Company Gained Brand Recognition

Tuesday, June 10, 2025

10:45 AM - 11:30 AM EDT

Location: 116

Presenter(s)

Noe Bernal, MA (he/him/his)

Recruiting and Training Manager - Central Division
Hajoca Corporation
Philadelphia, Pennsylvania, United States
SS

Stephanie Schubert

Recruiting and Training Manager - South and HVAC Divisions
Hajoca (dba as Moore Supply), United States

This session explores how a company with minimal name recognition successfully built its presence and brand on campuses through strategic storytelling, relationship-building, and seeking recruitment opportunities beyond career fairs. Attendees will gain valuable insights into devising a robust and well-rounded campus recruiting strategy.

Learning Objectives:

After this session learners will be able to differentiate their brand on campus through impactful and authentic storytelling.
After this session learners will be able to establish long-lasting relationships with administrators, faculty, and students by adding value to the campus community and promoting their brand beyond career fairs.
After this session learners will be able to secure internal senior leadership support and resources to achieve their college recruiting and branding goals.